It's easy to make a standard cover letter and copy and paste it into an email or attach it as a file. The problem with this is that every job is different and every cover letter should be different as well.In addition, no one wants to get a cover letter that says "to whom it may concern" or "dear sir or madam". The least you should do is find out the name of the person you're sending it to. Cover letters are what an employer sees first and if your cover letter gets rejected, the employer will never look at your CV.
Another thing you should do is read through the job advert and highlight the skills or qualifications they ask for. If they're looking for someone with a masters degree and two years experience teaching at a university, then you should mention that in your cover letter.
It doesn't take much time to personalise a cover letter and it's much better to send out 10 personalised cover letters than 20 generic ones. The generic ones are likely to be chucked in the bin while at least the personalised ones will be read.
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